“Welcome to the Marketing Research Group, a dynamic community of researchers and scholars dedicated to advancing knowledge and understanding in the field of marketing at Universitas Negeri Padang. We are passionate about exploring the ever-evolving landscape of marketing and contributing to innovative strategies and insights.

Our group comprises accomplished academics, industry professionals, and emerging researchers who share a common interest in exploring diverse marketing phenomena, consumer behavior, market trends, and emerging technologies. Through rigorous research, we aim to generate practical and theoretical contributions that empower businesses, policymakers, and marketers in making informed decisions.

We foster strong collaborations with industry partners, governmental agencies, and non-profit organizations, leveraging our collective expertise to address real-world marketing challenges. By bridging the gap between academia and industry, we strive to create impactful research outcomes that drive positive change and innovation in marketing practices.

On this website, you will find a wealth of resources, including our latest research projects, publications, industry collaborations, and upcoming events. We encourage you to explore our insights, engage in knowledge sharing, and join us in shaping the future of marketing”.